Made-to-measure clients need only gaze into the Brioni Miror to see what their fabric swatch will look like as an entire suit. Up next: Viewing yourself in an endless combination of Brioni garments.
Italian menswear house Brioni is merging its rich history of precise made-to-measure suiting with cutting-edge technology that requires just a bit less imagination from its clients. The new Brioni Miror, the first of its kind—and aside from Wynn, available only in two boutiques, in Rome and Milan—allows clients to simulate the look of any fabric in a full suit using its special 3-D technology.
The Brioni Miror marks a breakthrough in the menswear industry by eliminating the main issues commonly associated with the custom suiting process. “The Miror builds confidence,” says Emily Ciafone, Brioni’s Director of Retail for the West Coast. “It’s difficult for a new made-to-measure client to imagine the garment and how it would look in the material they’ve selected because they’re only given a swatch that’s maybe six by six [inches] to look at for reference, so this allows the client to see their creation fully rendered.” Considering that a Su Misura (or made-to-measure) suit from Brioni gives customers 1,500 fabrics from which to choose and up to 8 million styling combinations, coming up with one’s perfect garment can be a bit daunting, to say the least.
The Miror is being rolled out in three stages, culminating in 2017 with the ability to virtually try on your custom outfit. A portable Miror is also on the horizon, allowing the boutique to bring this experience to clients via private appointments in their suites at Wynn. Ciafone explains, “Made-to-measure is not for every customer. It’s really for a very special client who understands the highest level of luxury.” Brioni, Wynn, 702-770-3440