SoulCycle devotees can expect some surprises in its new Wynn Plaza studio.
You may think you know SoulCycle—after all, the New York City-born company’s format is comfortingly consistent: an adrenaline-pumping, 45-minute cardio workout for which its devotees flock to more than 90 studios in the United States and Canada. A Las Vegas debut, however, demands a little extra flash, says Melissa Xides, SoulCycle’s senior vice president of studio experience. With lighting synced to what she describes as “better-than-ever playlists and rotating art and neon installations,” the new 3,145-square-foot studio in Wynn Plaza comes with some Vegas exclusives. “Our retail collections will rotate monthly, and we’re working on surprising collaborations with artists and brands that you can only get in our Las Vegas studio,” she says. Expect appearances by top DJs, plus themed rides and set list rides in partnership with artists performing in Wynn nightclubs. Thumping Wynn nightlife never felt so virtuous.