A bastion of bespoke luxury menswear in Beverly Hills, Bijan’s new boutique in Wynn Las Vegas gives both devotees and those experiencing its elegance for the first time a portal into its legendary heritage.
Green cashmere and silk herringbone sport jacket with a white silk and linen sport jacket
An iconic stop for the world's power brokers, the House of Bijan has been dressing athletes, presidents, royalty (both Hollywood and actual) and captains of industry for more than 40 years. Securing an appointment to be outfitted in its Rodeo Drive locale has become a rite of style passage for the world’s elite. It is no coincidence that this boutique feels a bit like holy ground for aspirants (it is often referred to as “the world’s most expensive store”). And although the brand has been synonymous with its Rodeo Drive address for as many years as it has parked its signature yellow luxury vehicles outside, Bijan is getting a little style shakeup in the form of an expansion into Wynn. The new 2,500-square-foot boutique on the esplanade next to Wynn Collection boutique carries Las Vegas-exclusive menswear and opulent women’s accessories, and signals a new era for Bijan, now helmed by Nicolas Bijan Pakzad, the legendary family brand’s forward-thinking, 26-year-old scion.
Bijan Pakzad founded his iconic Beverly Hills boutique in 1976, three years after emigrating from Tehran to Los Angeles. Over the next four decades, Bijan’s roster of clients grew to read like a Who’s Who of the world’s most powerful, including Ronald Reagan, George H.W. and George W. Bush, Bill Clinton, Barack Obama, Tony Blair, Oscar de la Renta, Tom Ford, Giorgio Armani, Al Pacino, Tom Cruise and Anthony Hopkins.
After the passing of his father in 2011, Nicolas Bijan Pakzad realized that the key to assuming the reins at Bijan could be found in the lessons Pakzad had taught him over an entire lifetime spent in the business. “He was a huge personality, so I had great shoes to fill,” Nicolas says. “I took the opportunity to learn from not only his career, but from the people who’ve been here since the beginning. Working as a team has allowed us to elaborate and expand on the principles he laid down.”
The Bijan and Wynn partnership owes much to the Bijan scion’s fresh thinking about growing the brand—and the synchronicity he saw between Bijan and Wynn Resorts. “Nine months ago, we began talking with Wynn about its incredible expansion. The resort has an incredible energy and atmosphere, plus so many of our clients from around the world are also Wynn clients, so it makes for a great marriage.”
Bijan's signature yellow displayed with a charcoal-gray pin-striped suit and matching topcoat
This new location blends the best of Bijan’s heritage with a vigor that speaks to Nicolas’ youth and energy. Long-term habitués of the Beverly Hills flagship will find familiar elements at Wynn, such as a signature yellow Rolls-Royce to chauffeur them to and from appointments, an imposing pair of 14-foot-high doors greeting them at the entrance, a grandly whimsical chandelier made of Bijan perfume bottles, and bold hues and vibrant color combinations that are central to the house’s DNA. Most importantly, clients will experience the same high level of quality, personal luxury and attention to detail that has been a hallmark of Bijan for more than four decades.
What sets Bijan at Wynn apart most are the exclusive collections there. “We are making beautiful pieces that are inherently different from what you are seeing in Beverly Hills,” Nicolas says. “There are a lot of casual pieces, beautiful sports jackets, leathers, vicuña jackets that are inspired by Las Vegas, so the look is elegant but relaxed. Every design in the collections will consist of one or two pieces. We are then able to customize them to a client’s individual tastes at the same price. From there we are able to show the gentleman what he can wear with what by providing details such as monogramming a number inside a jacket, trouser, shoe or tie, or creating a photo album of different combinations so that he knows how to put it together with his other Bijan pieces. We are happy to do this whether a client has been shopping with us for 40 years or four months.”
Nicolas sees the partnership with Wynn as a rite of his own passage, as he begins creating his own legacy and expanding Bijan’s reach. His enthusiasm for Las Vegas and Bijan’s place there is palpable. “The energy in Las Vegas is like nowhere else in the world,” he says. “It is a place known for over-the-top opulence, color, luxury and exclusivity. That is what Bijan is about, so it feels like a perfect fit.”